Projects
Delve into some compelling success stories that showcase how businesses have effectively closed the digital gap with The Digital Gap's expertise.
In today's rapidly evolving digital landscape, staying ahead of the curve is crucial for businesses to remain competitive. However, many organisations face the challenge of bridging the digital gap, the disparity between their current capabilities and the ever-expanding realm of digital technologies. This divide can hinder growth, limit reach, and impede innovation.
Fortunately, businesses have found a reliable ally in The Digital Gap, a leading consultancy specialising in narrowing this chasm. Through strategic guidance, cutting-edge solutions, and tailored support, The Digital Gap has empowered numerous companies to overcome obstacles and thrive in the digital era.
• Versa Group
A New Website for Versa
Versa Group is a trusted provider of high-quality multi-trade services across the West Midlands. With over 20 years of experience, they specialise in plumbing, heating, kitchen and bathroom installations, property restoration, and drainage solutions. Versa works closely with housing associations, local authorities, and insurance providers, delivering cost-effective and reliable services tailored to each sector’s needs.
Backed by industry-leading accreditations such as Gas Safe registration, WJA certification, and SafeContractor approval, Versa Group is committed to delivering exceptional results on time and within budget.
Solution
Versa Group needed a new digital presence to effectively showcase its commercial services. The Digital Gap developed a brand-new website designed specifically for the commercial sector, ensuring that Versa’s expertise, experience, and service offering were clearly communicated. A bespoke video was created to highlight Versa’s key services, bringing their work to life through engaging visual storytelling.
To ensure consistency across all touch points, Versa’s brand was further developed to work seamlessly across digital and print applications. This included the production of a new company brochure, business cards, and a roller banner—key assets for use on-site and at industry events.
Mooch Creative collaborated on the website’s design and development, with plans to expand the site in the near future to include a residential version, extending Versa’s reach to homeowners.
Implementation
Website Development: A commercial-sector-focused website was created to showcase Versa Group’s services, case studies, and accreditations.
Bespoke Video Production: A professionally produced video was integrated into the website, effectively demonstrating Versa’s expertise and project capabilities.
Brand Development: Versa’s branding was refined to ensure consistency across digital and print media.
Marketing Collateral: A new company brochure, business cards, and a roller banner were designed and produced for on-site use and trade shows.
Future Expansion: The website was designed with scalability in mind, with plans for a dedicated residential section to be added later.
Results
A professional and user-friendly commercial website that clearly communicates Versa’s services and expertise.
A high-quality video asset that enhances brand storytelling and engagement.
Improved brand consistency across digital and print applications.
New marketing materials that strengthen Versa’s presence at industry events and meetings.
A future-proof digital platform that can be expanded to target the residential market.
“The Digital Gap have been fantastic in bringing our brand and digital presence to the next level. The new website truly reflects the professionalism and expertise of Versa Group, and the video captures our services in a way we never could before.”
— Sam, Stuart, and Kieron, Versa Group
• Patchwork Flooring
A New Website and Digital Presence for Patchwork Flooring
Patchwork Flooring is a Stourbridge-based company offering a wide range of high-quality flooring solutions for both residential and commercial clients. With the opening of their brand-new showroom in the heart of Stourbridge, they required a strong digital presence to cater to both public customers and commercial clients, ensuring a seamless and engaging experience for all visitors.
Solution
To meet Patchwork Flooring’s requirements, The Digital Gap collaborated with Mooch Creative to develop two distinct but interconnected websites: one for public customers and another for commercial clients. The public-facing website was designed with future e-commerce functionality in mind, ensuring scalability and ease of integration. Alongside the websites, additional marketing efforts were implemented, including professional photography and videography, a full social media campaign, local flyer drops, and comprehensive SEO work to enhance search engine visibility.
Implementation
Website Development: Two websites were created to provide tailored experiences for public and commercial clients while ensuring seamless navigation between them.
Photography & Videography: Studio 77 conducted professional on-site photo and video shoots to showcase Patchwork Flooring’s products and showroom.
Social Media Campaign: A strategic social media plan was developed to increase brand awareness and drive traffic to the new websites.
Print Marketing: Direct2Print designed and produced promotional flyers for local distribution, helping to increase foot traffic to the showroom.
SEO Optimisation: Moonbase carried out extensive SEO work to ensure that both websites ranked well on Google, increasing online visibility and engagement.
Seamless Collaboration: The Digital Gap coordinated efforts among all partners to ensure smooth project execution and timely delivery.
Results
Successful launch of two distinct but interconnected websites, enhancing user experience for public and commercial clients.
High-quality visual content integrated into the websites, providing a professional and engaging online presence.
Increased brand awareness and customer engagement through a targeted social media campaign.
Improved local visibility through flyer distribution, driving more visitors to the showroom.
Enhanced search rankings on Google, leading to higher organic traffic and inquiries.
“Working with The Digital Gap and their partners has been an absolute pleasure.
From the seamless website development to the outstanding visuals and targeted marketing efforts, every aspect of the project was executed flawlessly. We’ve seen a significant increase in both showroom visits and online inquiries since the launch. Highly recommended!”
— Patrick Healy, Patchwork Flooring
• First Choice Assembly
A New Brand and Website for FCA
First Choice Assembly (FCA) is a leading PCB (Printed Circuit Board) manufacturer based in Halesowen, specialising in surface-mounted, conventional, and hybrid PCBs. They offer flexible solutions tailored to their clients’ specifications, whether through full procurement of components or using free-issue materials. With a commitment to precision and quality, FCA provides a responsive service from quotation to final assembly, acting as either a complete manufacturing partner or an extension of an existing production facility.
Solution
After years of successful trading, First Choice Assembly recognised the need for a refreshed brand identity and a modern, high-performing website to replace their outdated online presence. Mooch Creative led the brand transformation, crafting a new identity that would allow FCA to stand out in their field. The Digital Gap collaborated on the website’s development, ensuring a seamless user experience and a contemporary design that better reflected the company’s expertise and services.
Additionally, bespoke photography and videography were created in partnership with Studio 77 to visually showcase FCA’s operations, enhancing the website’s professional appeal. Moonbase was engaged to implement SEO strategies, ensuring the new website ranked well on Google and attracted the right audience.
Implementation
Brand Identity Development: Mooch Creative designed a fresh new identity to modernise FCA’s branding and improve recognition within the industry.
Website Design & Development: A sleek, user-friendly website was built to replace the outdated platform, offering improved navigation and showcasing FCA’s expertise.
Professional Photography & Video: Studio 77 captured high-quality visuals to highlight FCA’s capabilities and manufacturing processes.
SEO Optimization: Moonbase executed a strategic SEO plan to increase the website’s visibility and search rankings on Google.
Seamless Collaboration: The Digital Gap managed the integration of all elements to deliver a cohesive, impactful final result.
Results
A modern and professional brand identity that strengthens FCA’s market presence.
A vastly improved website that enhances user experience and effectively communicates FCA’s capabilities.
High-quality visuals that showcase FCA’s manufacturing expertise and facilities.
Improved search engine rankings, leading to increased website traffic and customer engagement.
A strong digital foundation for future business growth and client acquisition.
“The transformation of our brand and website has been incredible. The new identity truly represents who we are today, and the website is modern, easy to use, and a great showcase of our services. The team at The Digital Gap and their partners have done a fantastic job, and we couldn’t be happier with the results.”
— Tim Powell, First Choice Assembly
• MTI Welding
An SEO Campaign with Moonbase
MTI Welding Technologies Ltd (MTI) is a global leader in friction welding and resistance welding machinery and control technologies, renowned for its innovative automation designs. With over 40 years of expertise, MTI has earned an outstanding reputation worldwide for its exceptional service and professional support, consistently surpassing the expectations of the modern technical industrial sectors.
What We Did
As a result of structural and marketing changes, MTI’s online presence was consolidated, leading to the closure of its regional website and the rerouting of its domain to the US site. This transition resulted in the loss of nearly all of the UK-specific online visibility and UK search results and rankings during the last quarter of 2022. Due to the regional site being shut down, Google de-ranked the previously ranked keywords.
To recover and improve upon these rankings we collaborated with the UK and US teams to create a UK subdomain and led a highly focused SEO campaign to recover these loses. Over the span of 15 months, we not only regained the lost ground in the UK but also surpassed the original performance levels, in addition to a performance boost to the US site.
Implementation
Working with US head office to make sure the UK and US sites were fully optimised
Keyword research, which involved identifying both primary and secondary keywords with specific pages, targeting UK and Europe
Competitor analysis, this involved reviewing what is and isn’t working well for their competitors, with the focus on being in same search results as competitors
Identify local, national, and global target areas
Work with the US head office to produce high quality content
“Having reached out to Greg at The Digital Gap some 6 years after our first project together, he delivered again! His team and partners are all experts in their field, and thankfully, they were able to organise and work efficiently, even with barriers such as working in different time zones!”
— Richard Jones, MTI Welding Technologies
Results
In evaluating the past year against the timeframe in which we focused on site optimisation, we achieved the following results:
Impressions - increased by 212%
Organic traffic - increased by 228%
Keyword ranking - increased from 0 to 61 focused keywords, ranked on page one of Google, previous keywords totalled 16
• Erodex
Carbon Vanes
Erodex (UK), a manufacturer and supplier of carbon vanes for oil-free vacuum pumps, recognised the need to enhance its digital footprint to further its market share in the industry. Despite years of experience and high-quality product offerings, reaching and engaging with potential customers remained a challenge.
Solution
Erodex embarked on a comprehensive digital transformation project in collaboration with The Digital Gap, aiming to leverage e-commerce and targeted email campaigns to expand its market reach and streamline customer acquisition. The project encompassed the development of a new website and the implementation of a strategic marketing approach.
Implementation
Website Development: Working closely with The Digital Gap, Erodex revamped its website to include an e-commerce platform tailored specifically for the supply of carbon vanes. The website was designed to be user-friendly and intuitive, with a focus on providing customers with easy access to product information and a seamless purchasing experience.
Vane Selector Tool: A key feature of the new website was the implementation of a "vane selector" tool, developed by Greg and his team at The Digital Gap. This tool enabled customers to easily identify and select the appropriate carbon vanes based on various parameters such as OEM pump manufacturer, pump model number, and vane size. This tool addressed a common pain point in the industry, making it easier for customers to find the right product for their needs.
Targeted Email Advertising Campaign: In conjunction with the new website launch, Erodex rolled out a targeted professional email advertising campaign. This campaign utilised extensive market research and SEO data provided by The Digital Gap to identify and reach potential customers effectively. By leveraging data-driven insights, Erodex ensured that its marketing efforts were precisely targeted and highly impactful.
“The Digital Gap, and Greg, have proven to be extremely knowledgeable and professional within the fields we have collaborated on. Greg has had to work within various areas of our business and has proven to be an excellent communicator and project manager to get the best out of our people and deliver the quality results we have seen at all stages of our relationship.”
— Ian Rolinson, Director
Results
The collaborative efforts between Erodex and The Digital Gap yielded significant results, positioning Erodex for success in the digital age. Key outcomes of the project include:
Successful launch of Erodex's first e-commerce offering, focused on carbon vanes.
Implementation of the innovative "vane selector" tool, simplifying the product selection process for customers.
Rollout of a targeted email advertising campaign, driving traffic and engagement to the new website.
Enhanced market share and increased visibility within the industry, paving the way for future expansion into other product sectors.
Through close collaboration with The Digital Gap, Erodex successfully enhanced its digital presence and expanded its market share in the competitive field of carbon vane supply. By leveraging cutting-edge digital tools and strategic marketing approaches, Erodex is well-positioned to capitalise on new opportunities and drive continued growth in the years to come.
• The Ambulance Staff Charity
TASC Day Campaign
The Ambulance Staff Charity (TASC) recognised the importance of raising funds to support the mental, physical, and financial well-being of the UK's ambulance community. However, they faced the challenge of generating awareness and donations for their upcoming fundraiser day, TASC Day, scheduled for Monday 8th April.
Solution
To address this challenge, TASC collaborated with a team of creative experts to develop a comprehensive campaign strategy aimed at maximizing donations and engagement for TASC Day. The project involved a series of steps to understand TASC's objectives, develop compelling messaging, and create impactful digital and offline resources to promote the fundraiser.
Implementation
Needs Assessment and Brainstorming: The project kicked off with an in-depth brainstorming session with TASC to gain insights into their goals, target audience, and desired outcomes. This collaborative process enabled the team to identify key areas of focus and establish clear objectives for the campaign.
Creative Strategy Development: With a thorough understanding of TASC's needs and aspirations, the team devised a creative strategy designed to resonate with the ambulance service staff and drive participation in TASC Day. This strategy focused on combining creativity with engaging design to develop a range of digital and offline resources.
Resource Creation: Leveraging the creative strategy, the team developed a selection of digital and offline resources tailored to TASC's network. These resources included promotional materials, social media graphics, email templates, and printed collateral. Each resource was carefully crafted to convey the importance of TASC Day and encourage donations.
Targeted Messaging: The messaging for the campaign was carefully crafted to appeal to the diverse roles within the ambulance service, from frontline staff to control/operational room personnel. By tailoring the messaging to resonate with each segment of the ambulance community, the team aimed to maximize engagement and participation in the fundraiser.
Distribution and Promotion: The digital resources created for TASC Day were distributed to ambulance service hubs and stations to facilitate effective promotion of the event. This involved coordinating with TASC and Ambulance Trusts to ensure widespread dissemination of the campaign materials and maximize reach among the target audience.
Results
Successful development and implementation of a comprehensive campaign strategy for TASC Day.
Creation of engaging digital and offline resources to raise awareness and attract donations.
Enhanced engagement and participation from ambulance service staff, driving increased donations for TASC.
Achievement of the fundraising goal of £9,000 via Just Giving, enabling TASC to continue providing vital services to the ambulance community.
Through collaboration and creativity, the TASC Fundraiser Day campaign achieved its objectives of raising awareness and generating donations to support the ambulance community. By leveraging strategic messaging and impactful resources, the campaign successfully engaged ambulance service staff and encouraged participation in TASC's important work. Moving forward, TASC will continue to build on the success of this campaign to further support the well-being of ambulance staff across the UK.
• Strategic Digital Solutions
Digital Skills Development
Customised Strategies
Implementation Support
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