Projects

Delve into some compelling success stories that showcase how businesses have effectively closed the digital gap with The Digital Gap's expertise.

In today's rapidly evolving digital landscape, staying ahead of the curve is crucial for businesses to remain competitive. However, many organisations face the challenge of bridging the digital gap, the disparity between their current capabilities and the ever-expanding realm of digital technologies. This divide can hinder growth, limit reach, and impede innovation.

Fortunately, businesses have found a reliable ally in The Digital Gap, a leading consultancy specialising in narrowing this chasm. Through strategic guidance, cutting-edge solutions, and tailored support, The Digital Gap has empowered numerous companies to overcome obstacles and thrive in the digital era.

• Erodex

Carbon Vanes

Erodex (UK), a manufacturer and supplier of carbon vanes for oil-free vacuum pumps, recognised the need to enhance its digital footprint to further its market share in the industry. Despite years of experience and high-quality product offerings, reaching and engaging with potential customers remained a challenge.

Solution

Erodex embarked on a comprehensive digital transformation project in collaboration with The Digital Gap, aiming to leverage e-commerce and targeted email campaigns to expand its market reach and streamline customer acquisition. The project encompassed the development of a new website and the implementation of a strategic marketing approach.

Implementation

  1. Website Development: Working closely with The Digital Gap, Erodex revamped its website to include an e-commerce platform tailored specifically for the supply of carbon vanes. The website was designed to be user-friendly and intuitive, with a focus on providing customers with easy access to product information and a seamless purchasing experience.

  2. Vane Selector Tool: A key feature of the new website was the implementation of a "vane selector" tool, developed by Greg and his team at The Digital Gap. This tool enabled customers to easily identify and select the appropriate carbon vanes based on various parameters such as OEM pump manufacturer, pump model number, and vane size. This tool addressed a common pain point in the industry, making it easier for customers to find the right product for their needs.

  3. Targeted Email Advertising Campaign: In conjunction with the new website launch, Erodex rolled out a targeted professional email advertising campaign. This campaign utilised extensive market research and SEO data provided by The Digital Gap to identify and reach potential customers effectively. By leveraging data-driven insights, Erodex ensured that its marketing efforts were precisely targeted and highly impactful.

“The Digital Gap, and Greg, have proven to be extremely knowledgeable and professional within the fields we have collaborated on. Greg has had to work within various areas of our business and has proven to be an excellent communicator and project manager to get the best out of our people and deliver the quality results we have seen at all stages of our relationship.”

— Ian Rolinson, Director

Results

The collaborative efforts between Erodex and The Digital Gap yielded significant results, positioning Erodex for success in the digital age. Key outcomes of the project include:

  • Successful launch of Erodex's first e-commerce offering, focused on carbon vanes.

  • Implementation of the innovative "vane selector" tool, simplifying the product selection process for customers.

  • Rollout of a targeted email advertising campaign, driving traffic and engagement to the new website.

  • Enhanced market share and increased visibility within the industry, paving the way for future expansion into other product sectors.

Through close collaboration with The Digital Gap, Erodex successfully enhanced its digital presence and expanded its market share in the competitive field of carbon vane supply. By leveraging cutting-edge digital tools and strategic marketing approaches, Erodex is well-positioned to capitalise on new opportunities and drive continued growth in the years to come.

• The Ambulance Staff Charity

TASC Day Campaign

The Ambulance Staff Charity (TASC) recognised the importance of raising funds to support the mental, physical, and financial well-being of the UK's ambulance community. However, they faced the challenge of generating awareness and donations for their upcoming fundraiser day, TASC Day, scheduled for Monday 8th April.

Solution

To address this challenge, TASC collaborated with a team of creative experts to develop a comprehensive campaign strategy aimed at maximizing donations and engagement for TASC Day. The project involved a series of steps to understand TASC's objectives, develop compelling messaging, and create impactful digital and offline resources to promote the fundraiser.

Implementation

  1. Needs Assessment and Brainstorming: The project kicked off with an in-depth brainstorming session with TASC to gain insights into their goals, target audience, and desired outcomes. This collaborative process enabled the team to identify key areas of focus and establish clear objectives for the campaign.

  2. Creative Strategy Development: With a thorough understanding of TASC's needs and aspirations, the team devised a creative strategy designed to resonate with the ambulance service staff and drive participation in TASC Day. This strategy focused on combining creativity with engaging design to develop a range of digital and offline resources.

  3. Resource Creation: Leveraging the creative strategy, the team developed a selection of digital and offline resources tailored to TASC's network. These resources included promotional materials, social media graphics, email templates, and printed collateral. Each resource was carefully crafted to convey the importance of TASC Day and encourage donations.

  4. Targeted Messaging: The messaging for the campaign was carefully crafted to appeal to the diverse roles within the ambulance service, from frontline staff to control/operational room personnel. By tailoring the messaging to resonate with each segment of the ambulance community, the team aimed to maximize engagement and participation in the fundraiser.

  5. Distribution and Promotion: The digital resources created for TASC Day were distributed to ambulance service hubs and stations to facilitate effective promotion of the event. This involved coordinating with TASC and Ambulance Trusts to ensure widespread dissemination of the campaign materials and maximize reach among the target audience.

Results

  • Successful development and implementation of a comprehensive campaign strategy for TASC Day.

  • Creation of engaging digital and offline resources to raise awareness and attract donations.

  • Enhanced engagement and participation from ambulance service staff, driving increased donations for TASC.

  • Achievement of the fundraising goal of £9,000 via Just Giving, enabling TASC to continue providing vital services to the ambulance community.

Through collaboration and creativity, the TASC Fundraiser Day campaign achieved its objectives of raising awareness and generating donations to support the ambulance community. By leveraging strategic messaging and impactful resources, the campaign successfully engaged ambulance service staff and encouraged participation in TASC's important work. Moving forward, TASC will continue to build on the success of this campaign to further support the well-being of ambulance staff across the UK.

• MTI Welding

An SEO Campaign with Moonbase

MTI Welding Technologies Ltd (MTI) is a global leader in friction welding and resistance welding machinery and control technologies, renowned for its innovative automation designs. With over 40 years of expertise, MTI has earned an outstanding reputation worldwide for its exceptional service and professional support, consistently surpassing the expectations of the modern technical industrial sectors.

What We Did

As a result of structural and marketing changes, MTI’s online presence was consolidated, leading to the closure of its regional website and the rerouting of its domain to the US site. This transition resulted in the loss of nearly all of the UK-specific online visibility and UK search results and rankings during the last quarter of 2022. Due to the regional site being shut down, Google de-ranked the previously ranked keywords.

To recover and improve upon these rankings we collaborated with the UK and US teams to create a UK subdomain and led a highly focused SEO campaign to recover these loses. Over the span of 15 months, we not only regained the lost ground in the UK but also surpassed the original performance levels, in addition to a performance boost to the US site.

Implementation

  • Working with US head office to make sure the UK and US sites were fully optimised

  • Keyword research, which involved identifying both primary and secondary keywords with specific pages, targeting UK and Europe

  • Competitor analysis, this involved reviewing what is and isn’t working well for their competitors, with the focus on being in same search results as competitors

  • Identify local, national, and global target areas

  • Work with the US head office to produce high quality content

“Having reached out to Greg at The Digital Gap some 6 years after our first project together, he delivered again! His team and partners are all experts in their field, and thankfully, they were able to organise and work efficiently, even with barriers such as working in different time zones!”

— Richard Jones, MTI Welding Technologies

Results

In evaluating the past year against the timeframe in which we focused on site optimisation, we achieved the following results:

  • Impressions - increased by 212%

  • Organic traffic - increased by 228%

  • Keyword ranking - increased from 0 to 61 focused keywords, ranked on page one of Google, previous keywords totalled 16

  • “We have worked with Greg for over 18 months. From our experience in this, it is clear that Greg excels in digital strategy and our projects have benefitted from his clear and experienced guidance as a result. Greg is well versed in all elements of digital marketing, with a focus on putting the customer journey first. He is a clear communicator and whilst creatively inputting to projects has also been extremely useful within their implementation. I would not hesitate to recommend Greg to anybody seeking guidance on digital marketing solutions. He’s also a really sound guy which goes a long way.”

    — Adam Tipper, Managing Director Cast Metal Federations

  • “Erodex UK Limited started working with The Digital Gap, Greg Parker, on a consultancy basis in September 2022. This consultancy work started out covering digital strategy and management, brand management and management of website. We are still working with Greg and this work has developed into working on our social media, SEO and paid media strategy and management. More recently Greg has worked with us to develop our first e-commerce website. The Digital Gap, and Greg, have proven to be extremely knowledgeable and professional within the fields we have collaborated on. Greg has had to work within various areas of our business and has proven to be an excellent communicator and project manager to get the best out of our people and deliver the quality results we have seen at all stages of our relationship. Erodex are delighted with the position we are now in with regards to our digital footprint, branding and future digital strategy and this has to be accredited to the excellent working relationship we have had with Greg and his team.”

    — Ian Rolinson, Director Erodex

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