Projects

• Patchwork Flooring

A New Website and Digital Presence for Patchwork Flooring

Patchwork Flooring is a Stourbridge-based company offering a wide range of high-quality flooring solutions for both residential and commercial clients. With the opening of their brand-new showroom in the heart of Stourbridge, they required a strong digital presence to cater to both public customers and commercial clients, ensuring a seamless and engaging experience for all visitors.

Solution

To meet Patchwork Flooring’s requirements, The Digital Gap collaborated with Mooch Creative to develop two distinct but interconnected websites: one for public customers and another for commercial clients. The public-facing website was designed with future e-commerce functionality in mind, ensuring scalability and ease of integration. Alongside the websites, additional marketing efforts were implemented, including professional photography and videography, a full social media campaign, local flyer drops, and comprehensive SEO work to enhance search engine visibility.

Implementation

  1. Website Development: Two websites were created to provide tailored experiences for public and commercial clients while ensuring seamless navigation between them.

  2. Photography & Videography: Studio 77 conducted professional on-site photo and video shoots to showcase Patchwork Flooring’s products and showroom.

  3. Social Media Campaign: A strategic social media plan was developed to increase brand awareness and drive traffic to the new websites.

  4. Print Marketing: Direct2Print designed and produced promotional flyers for local distribution, helping to increase foot traffic to the showroom.

  5. SEO Optimisation: Moonbase carried out extensive SEO work to ensure that both websites ranked well on Google, increasing online visibility and engagement.

  6. Seamless Collaboration: The Digital Gap coordinated efforts among all partners to ensure smooth project execution and timely delivery.

Results

  • Successful launch of two distinct but interconnected websites, enhancing user experience for public and commercial clients.

  • High-quality visual content integrated into the websites, providing a professional and engaging online presence.

  • Increased brand awareness and customer engagement through a targeted social media campaign.

  • Improved local visibility through flyer distribution, driving more visitors to the showroom.

  • Enhanced search rankings on Google, leading to higher organic traffic and inquiries.

“Working with The Digital Gap and their partners has been an absolute pleasure.

From the seamless website development to the outstanding visuals and targeted marketing efforts, every aspect of the project was executed flawlessly. We’ve seen a significant increase in both showroom visits and online inquiries since the launch. Highly recommended!”

— Patrick Healy, Patchwork Flooring

• Versa Group

A New Website for Versa

Versa Group is a trusted provider of high-quality multi-trade services across the West Midlands. With over 20 years of experience, they specialise in plumbing, heating, kitchen and bathroom installations, property restoration, and drainage solutions. Versa works closely with housing associations, local authorities, and insurance providers, delivering cost-effective and reliable services tailored to each sector’s needs.

Backed by industry-leading accreditations such as Gas Safe registration, WJA certification, and SafeContractor approval, Versa Group is committed to delivering exceptional results on time and within budget.

Solution

Versa Group needed a new digital presence to effectively showcase its commercial services. The Digital Gap developed a brand-new website designed specifically for the commercial sector, ensuring that Versa’s expertise, experience, and service offering were clearly communicated. A bespoke video was created to highlight Versa’s key services, bringing their work to life through engaging visual storytelling.

To ensure consistency across all touch points, Versa’s brand was further developed to work seamlessly across digital and print applications. This included the production of a new company brochure, business cards, and a roller banner—key assets for use on-site and at industry events.

Mooch Creative collaborated on the website’s design and development, with plans to expand the site in the near future to include a residential version, extending Versa’s reach to homeowners.

Implementation

  1. Website Development: A commercial-sector-focused website was created to showcase Versa Group’s services, case studies, and accreditations.

  2. Bespoke Video Production: A professionally produced video was integrated into the website, effectively demonstrating Versa’s expertise and project capabilities.

  3. Brand Development: Versa’s branding was refined to ensure consistency across digital and print media.

  4. Marketing Collateral: A new company brochure, business cards, and a roller banner were designed and produced for on-site use and trade shows.

  5. Future Expansion: The website was designed with scalability in mind, with plans for a dedicated residential section to be added later.

Results

  • A professional and user-friendly commercial website that clearly communicates Versa’s services and expertise.

  • A high-quality video asset that enhances brand storytelling and engagement.

  • Improved brand consistency across digital and print applications.

  • New marketing materials that strengthen Versa’s presence at industry events and meetings.

  • A future-proof digital platform that can be expanded to target the residential market.

“The Digital Gap have been fantastic in bringing our brand and digital presence to the next level. The new website truly reflects the professionalism and expertise of Versa Group, and the video captures our services in a way we never could before.”

– Sam, Stuart, and Kieron, Versa Group

• First Choice Assembly

A New Brand and Website for FCA

First Choice Assembly (FCA) is a leading PCB (Printed Circuit Board) manufacturer based in Halesowen, specialising in surface-mounted, conventional, and hybrid PCBs. They offer flexible solutions tailored to their clients’ specifications, whether through full procurement of components or using free-issue materials. With a commitment to precision and quality, FCA provides a responsive service from quotation to final assembly, acting as either a complete manufacturing partner or an extension of an existing production facility.

Solution

After years of successful trading, First Choice Assembly recognised the need for a refreshed brand identity and a modern, high-performing website to replace their outdated online presence. Mooch Creative led the brand transformation, crafting a new identity that would allow FCA to stand out in their field. The Digital Gap collaborated on the website’s development, ensuring a seamless user experience and a contemporary design that better reflected the company’s expertise and services.

Additionally, bespoke photography and videography were created in partnership with Studio 77 to visually showcase FCA’s operations, enhancing the website’s professional appeal. Moonbase was engaged to implement SEO strategies, ensuring the new website ranked well on Google and attracted the right audience.

Implementation

  1. Brand Identity Development: Mooch Creative designed a fresh new identity to modernise FCA’s branding and improve recognition within the industry.

  2. Website Design & Development: A sleek, user-friendly website was built to replace the outdated platform, offering improved navigation and showcasing FCA’s expertise.

  3. Professional Photography & Video: Studio 77 captured high-quality visuals to highlight FCA’s capabilities and manufacturing processes.

  4. SEO Optimization: Moonbase executed a strategic SEO plan to increase the website’s visibility and search rankings on Google.

  5. Seamless Collaboration: The Digital Gap managed the integration of all elements to deliver a cohesive, impactful final result.

Results

  • A modern and professional brand identity that strengthens FCA’s market presence.

  • A vastly improved website that enhances user experience and effectively communicates FCA’s capabilities.

  • High-quality visuals that showcase FCA’s manufacturing expertise and facilities.

  • Improved search engine rankings, leading to increased website traffic and customer engagement.

  • A strong digital foundation for future business growth and client acquisition.

“The transformation of our brand and website has been incredible. The new identity truly represents who we are today, and the website is modern, easy to use, and a great showcase of our services. The team at The Digital Gap and their partners have done a fantastic job, and we couldn’t be happier with the results.”

— Tim Powell, First Choice Assembly